He also held cross-functional leadership roles for commercial product integration across the Gracenote-Nielsen organisation.

Tom joins from Gracenote, where he was VP of Sales and oversaw APAC growth and business development for global broadcasters, streamers and Smart TV companies. Their combined experience in digital, data, advanced TV and measurement will be instrumental in taking our success to the next level.вЂќДЄs Head of Client & Data Partnerships, Tom will oversee commercial partnerships with advertisers, agencies, broadcasters, platforms, publishers and measurement firms looking to integrate Samba TVвЂ™s proprietary data and access advanced omniscreen analytics to achieve better attribution and efficiency. I am thrilled to have Tom, Damien and Simeon join us during such a pivotal and exciting time for our business. вЂњWeвЂ™re on a mission to continue introducing innovative ways for advertisers to achieve deduplicated incremental reach and omniscreen addressability by leveraging our TV viewership data. вЂњAustralia is a dynamic market where advertisers are focused on innovation to provide the best possible experience for consumers who are watching TV across more platforms with more flexibility than ever before,вЂќ said Yasmin Sanders, Managing Director of Australia at Samba TV. вЂњWith 92% of linear ad impressions in Australia repeatedly served to the same 55% of households, the opportunity for the industry to innovate and deliver better omniscreen TV planning, activation and measurement has never been greater.вЂќ вЂњWeвЂ™re very pleased with the strong momentum and growth across our business globally,вЂќ said Samba TV CEO & Co-Founder Ashwin Navin. This will enable advertisers, agencies, broadcasters, publishers and measurement firms looking to achieve incremental impact beyond their linear TV buys to effectively measure across all screens and deliver more seamless viewing experiences. The trio will join Samba TV to further drive the adoption of the companyвЂ™s ACR first-party viewership data. The expansion in Australia is part of Samba TVвЂ™s global growth strategy and comes off the back of recent announcements of increased investment in Germany, France and the U.K. The company announced its Australian business more than doubled in revenue YoY and appointed key hires to support business growth: Tom Parsons as Head of Client & Data Partnerships, Damien Tang as Data Solutions Director and Simeon Swain as Commercial Lead - Programmatic & Audience. вЂЌ Sydney, Australia: JSamba TV, the global leader in television technology and omniscreen advertising and analytics, today announced the expansion of its Australian operation following a year of significant growth in the worldвЂ™s 10th largest advertising market. New hires appointed to accelerate market momentum in omniscreen planning and measurement

Samba interactive tv magnavox